IRANCELL DIGITAL CENTER INTERIOR DESIGN

Irancell Company, the country’s second largest mobile network operator, is known as Iran’s greatest data operator through the years. The company has supported today’s most cutting-edge communication technologies by which many developments have been accomplished in Iran. The “Experience of Digital Life” slogan is one of Irancell’s most popular slogans in recent years. Due to rapid technology development, digital tools are vastly influencing our everyday life, so that we cannot imagine our life without them. The fast pace of tech development has resulted in difficulties in identifying and introducing new digital tools. Complying with the world’s largest operators, Irancell Company decided to construct “Irancell Digital Center”, which is the first center of experiencing digital life in Iran, the second in the Middle East, and the third in Asia. After 6-months of research, planning, and briefing, Carnik Group proposal was selected. In addition to all the advanced electronic smart equipment and smart brand activities in this digital center, which were developed by Carnik Digital Department, the center enjoys a rare architecture with unique characteristic. The use of curved lines and shapes in the design leads to the feeling of entering a modern high-tech space, and the smooth curvilinear lines drawn in the space create a visual connection among the elements there. All the details along with the visual attractiveness, cause many challenges in the process of constructing the center. The implementation of parametric composite stands, specifically formulated industrial resin floor coating, air conditioning system, video surveillance system, smart safety lighting system, etc. were just some of the challenges in the project. Finally, Irancell Digital Center, Iran first Digital Center was opened to visitors on January 2018.