IRANCELL INTERACTIVE VIDEO MAPPING

Telecom Exhibition is a great opportunity to learn about the latest telecommunication technologies. All the industry leaders participate in this annual event to present their latest achievements.
Irancell, the leading provider of data services in Iran is always one of the main participants of Telecom Exhibition. During the Telecom Exhibition 2017, Irancell presented the company’s latest services and plans including Wi-Fi calling, VoLTE, eSIM projects, 5G technology, and the concept of smart city through a high-tech, well designed 2000 square meters structure.
Carnik Group, the designer and constructor of Irancell booth in Telecom Exhibition, decided to make use of modern advertising tools in this event to help company present its latest achievements.
One of the most engaging modern advertising tools is video mapping or projection mapping. During this event, Carnik Group designed an interactive wall for the first time in Iran. Different aspects of a smart city were demonstrated through an interactive infographic. Visitors could learn about Irancell smart city sensors just by selecting them. The drawing immediately moved whenever a visitor touched one of the sensors and gave related information through projecting an animation.