MELLI SHOES BRAND SHOP INTERIOR DESIGN

Melli Shoes Company was founded by Mohammad Rahim Mottaghi Irvani in 1957. There was a period when Melli Shoes Company had more than 52 companies in shoes and leather industry and more than 400 chain stores across the country with 11000 employees. At the time, the company’s products were exported to all around the Europe and the Soviet. In the grand complex of Melli Shoes, which was 400,000 square meters in area, 12500 pairs of shoes were being produced per day and sold in the stores across the country.

During 1981, the improvement process of Melli Industrial Group was unfortunately disturbed because of the imposed war and economic sanctions, and the company was not able to continue competing in international markets and preserving its situation.

Now, applying the modern management tools and resuscitating the capacities, Melli Industrial Group proposing a new outlook and adopting the strategy of achievement to the competitive advantages in global markets.

To do so, new designers and producers joined and were trained; at the same time, the rebranding project of Melli Shoes Company started. To design a new corporate identity for Melli Shoes Company, it was necessary to combine the old identity with fashionable elements. Meanwhile, the new identity had to be loyal to the antiquity of the brand. Thus, it would remind the old reliable brand and attract the new generation of the customers. Consequentially, when designing the new logo, and other visual elements, the decoration of Melli Shoes Brand Shops was also redesigned in order to comply with today’s modern architecture and the new identity of Melli Shoes Company.